Suzuki Motor Corporation (Suzuki) is a Japanese multinational mobility manufacturer headquartered in Hamamatsu, Shizuoka. It makes automobiles, motorcycles, ATVs, outboard marine engines, wheelchairs, and a variety of other small internal combustion engines. It was the 11th biggest automaker by production worldwide in 2016. Suzuki has more than 45,000 employees who are involved with a total of 35 main production facilities in 23 countries worldwide and its distribution network covers over 133 distributors in (local subsidiaries) 192 countries. It is one of the top ten largest car manufacturers in the world, and it is also one of the three largest car makers in China. At home, Suzuki sells the third most number of bikes in Japan.
▶History of the Suzuki Logo 🌞
1909-1958
The original logo was what is called both a word mark and a graphic mark. The developers offered to call the capital letter “S” as an eagle. Playing cards are used in a mirror image to create the correct letter During the upper half, the eagle is on the left and faces to the left. On the low side, on the other hand, it looked into the room to the right and was dropped down on its right side. The neck curved like a broken S. The wing turned upward, another letter in the bird-phabet. The delta wing formed a line with the upper and lower halves of the company name’s first letter.
It was a wing that included three pointed stripes and one boomerang-shaped, triangular hint. A sharp spike at the end of the beak completed this properly intimidating emblem. The intentness of the eagle eyes further suggested that this was a department with a mission. The two main images slap bang in the middle were separated by the word “Suzuki”. It was set flat on the table in wide block capitals squeezed tightly across a line. It was a plain, printed font — no frills here, just clean sans serif.
1958-Present
In 1958, the company replaced the black-and-white logo with that of a colored logo. It filled the symbol “S” with red just as it did — this time, sans eagle — to use as the graphic sign on a field of clerical blue; obviously you can guess what letter of the company name comes first. What was left angularity by the eagle authors created an elongated beak (as on the right side) paired with the curve of the wing. Now the icon is a diamond shape by design. It has deflections which are even from the top to bottom and the inner parts are ornated with roundings – where it is built by the tops of the feathers.
Management increased the size of the Suzuki name and put it outside of the badge so that in its current form, it occupies nearly all of the emblem. It was in that same type, the one that was completely legible for him — smooth, geometrically regular, bold-straight-thin-thick-fast-simple-sliced. The only variation from this previous version is the use of a blue color in place of black.