Formerly called Fuji Heavy Industries, Subaru is a Japanese automaker now known as Subaru Corporation. The summer of 1952 saw the founding of it. Kenji Kita and Chikuhei Nakajima started it. The headquarters are in Ebisu, which is in Shibuya, Japan.
The corporation underwent a challenging journey that resulted in an updated identity, name, and status before emerging as a prominent transport manufacturer. She began her career with Fuji Heavy Industries, which is run by Chikuhei Nakajima and is owned by the Aircraft Research Laboratory. The first occasion happened in 1915. Subsequently, the business was restructured as the Nakajima Aircraft Company in 1932.
The company that had formerly manufactured aircraft was renamed Fuji Sangyo Co. and began producing scooters in 1946. A few years later, the Corporate Credit Rearrangement Act of 1950, which became a legal obligation, split the newly created structure into twelve tiny entities.
Six of them decided to join a different freshly established company three years later. Fuji Heavy Industries was founded in this manner. The company was respecialized by its leader, Kenji Kita, to allow it to produce automobiles. In addition, he approved the corporate emblems and selected the name.
▶History of the Subaru Logo 🌞
1953-1958
The original version features the iconic Subaru constellation, which consists of six big stars joined by thin lines. Space items can be found both within and on top of an oval frame. It represents the region of the cosmos in which this brilliant cluster is situated. Every element is painted in the same color, silver with a cool metallic sheen, and is constructed in the same manner. The goal of doing this was to highlight the technological relationship. Because light and shadow are distributed evenly, the insignia appears three-dimensional.
1958-1959
For a brief while, the designers recreated the logo in gold and silver while maintaining the illusion of three dimensions. But in this version, the stars are more horizontally extended, maybe because the beams are longer. The oval frame is significantly narrower than the connecting lines, and the stars have distinct edges that protrude, with a small reflection in the center.
1959-1970
In 1959, the Subaru logo was approved in its first color. On a crimson background, graceful silvery stars are connected with a thin grey ribbon. This color has come to represent the brand’s love of advancement and movement, which is evident in its merchandise. The rays did not exit the horizontal oval since it had a thick border with extensions on the sides. It contains luminous accents that draw attention to the metallic texture, just like stars do.
1970-1980
The frame has been adjusted by the designers to have a consistent thickness again. As a result, the stars’ extended portions once more extend past the oval’s bounds. Rather than a scarlet backdrop, a deep blue one that resembled the night sky filled with tiny glowing spots, where the brilliant constellation Subaru is prominently displayed, took its place. The rigid geometry of the figures highlights the logo’s alignment with the technique, which values rigidity and distinct edges.
1980
This is a two-dimensional variation of the previous logo, required for use in print and advertising on multiple devices. The absence of lines joining the stars, because their outlines are already connected, is the only distinction between it and the logo from the 1970s. The frame of this insignia consists of white, gray, and black lines: the first is the central one, while the others are the side ones.
1980-2003
One variant that looks like stars reflected in water is what the developers have suggested. They created a gradient background with a shift in color intensity to emphasize this impact. It shifts from dark blue to bright blue from top to bottom. As a result, it appears as though the stars are falling from the sky and into the ocean. This idea is related to a piece of traditional Japanese wisdom that states that stars are accessible because of their reflection in the water. The maker continually strives to achieve the high yet attainable goals that he sets for himself.
2003-2019
The designers tried to capture as much of the unity between the celestial stars and their terrestrial reflection in the current logo. They employed the interplay of light and shadow to accentuate this. The background is blue and white with the largest object on a cobalt blue background. The silver border’s surrounding area has a three-dimensional look due to the convex edging, which is darker overall, notably at the bottom right. Rays entwine the stars into couples. The inscription is below.
2019-Present
The grey of the current Subaru emblem has faded to light silver, while the navy blue now has an azure tint. The gradient was maintained at the same time, giving the picture a shiny, metallic appearance. Although the stars’ arrangement and shape have mostly not changed, they appear larger than they did previously because of the new palette. Visually, the ellipse grew longer and narrower. The brand name no longer stands out against the graphic symbol due to the dark grey lettering that was previously used.