The Porsche logo represents reliable and sturdy cars as if they were fashioned from metal. Inside the taxi, the driver is fully protected. The automobile will readily conquer any roadside difficulties. The logo promises a high-quality construction made from just the best components.
The company specializes in premium, high-performance sports cars, SUVs, and sedans. Volkswagen AG owns the company, with Porsche Automobil Holding SE holding a majority share. Porsche’s current model lineup comprises the 718, 911, Panamera, Macan, Cayenne, and Taycan.
Porsche was founded in the 1930s by Czech-German automotive engineer Ferdinand Porsche, Adolf Rosenberger, a key figure in the creation of German automotive manufacturer and Audi precursor Auto Union, and Anton Piëch, an Austrian businessman and Ferdinand Porsche’s son-in-law.
In its early days, it was hired by the German government to build a mass-market automobile, which became the Volkswagen Beetle. After World War II, when Ferdinand, a member of both the Nazi Party and the SS, was convicted of war crimes, his son Ferry Porsche, an SS volunteer, began building his car, which would eventually become the Porsche 356.
▶History of the Porsche Logo 🌞
1922-1938
The original logo had two deer standing on their hind legs to the shield’s right and left. The animals look in opposite directions and lean against the central piece. They have massive horns in multiple branches, indicating unrivaled strength and a willingness to compete. These characteristics are critical for Porsche because the business manufactures passenger and sports cars in which speed, endurance, and quickness are sought.
The shield features black and red stripes that echo the colors of the flag and deer antlers—three in each of the two sectors. Wide lines occupy two more sections and are staggered. Both the shield and the deer rest on pointed, elongated components that resemble horn shards.
1938-1948
The logo for those years features a restive horse rearing up. It is painted black, which contrasts nicely with the yellow background. The heraldic shield is also used as a base. Inside, the animal’s figure is composed of yellow-thin, scarcely visible lines that shape the body’s contours. The mane flutters freely, while the tail is slightly cut to the right so that it does not extend beyond the frame.
1948-1952
The logo is represented by a heraldic shield that is narrower than the previous form. He perfectly replicates the first version, which is nearly similar to it. The only difference is that there is no double edging along the edge, and the antlers on the brilliant yellow segments are thinner. The remaining areas are generally filled with alternating black and red stripes.
1952-1963
When Porsche originally unveiled its logo, it united the previous two symbols: heraldic and horse shields. The designers attempted to preserve famous customs while emphasizing their historical roots. They used the genuine coats of arms of the Free People’s State of Württemberg and Stuttgart to accomplish this. This is how the contemporary automobile logo appeared, inspired by local heraldry.
The creators combined one logo with another, placing the horse in the center of an ancient coat of arms made up of four parts with six branched horns and eight stripes. The upper lettering on the billboards was an innovation: on the tiny one, “Stuttgart,” and on the wide one, “Porsche.”
1963-1994
In 1963, the automaker’s logo was updated, taking on a triangular shape that gave the company a more elegant image. The color scheme was changed to gold, red, and black, and the top banner with the firm name was arched while the characters were stretched. The stallion at the center of the crest was also redone.
1994-2014
The 1994 revamp created a flat and aggressive version of the classic crest, strengthening all of the logo’s black features and utilizing a darker color palette with basic flat shades of all three colors. The lettering became black, making it more readable and distinctive, and conveying a sense of authority and confidence.
2014-2023
The world’s most well-known logo is a golden crest made up of four pieces with a smaller crest in the center. The wordmark is written in black modern sans-serif across the top of the crest. The badge’s four segments contain two separate ornaments: the upper left and bottom right parts display three antlers each, and the upper right and bottom left segments have burgundy and black stripes, both of which are based on Wurttemberg heraldry.
The smaller crest in the center of the badge features a black horse with the delicate “Stuttgart” inscription in sans-serif above it. In 1963, the brand received an additional text-based logo. This logotype can be used on its own or with the elaborate gold logo. The unique sans-serif typeface for the all-caps wordmark appears powerful and confident, with clean smooth lines that are slightly extended and flattened.
2023-Present
A modernized Porsche crest was introduced several years after the previous change. First, the entire logo is now matte metallic rather than bright gold. The brand eliminated the bulging background, created a honeycomb pattern for the red stripes, and underlined the Stuttgart text in black. There are also minor variations in the shape of the six horns. The horse appears more forceful, jumping higher on its hind legs.