The Mercedes Benz logo symbolizes the car brand’s heritage, which began in Germany. The name and emblem honor Karl Benz’s technological automotive genius as well as the memory of the Daimler concern, which became a part of the firm.
Mercedes-Benz, sometimes known as Mercedes and rarely as Benz is a German luxury and commercial car brand founded in 1926. Mercedes-Benz AG, a subsidiary of the Mercedes-Benz Group founded in 2019, is headquartered in Stuttgart, Baden-Württemberg, Germany. Mercedes-Benz AG manufactures luxury and light commercial cars branded with the Mercedes-Benz name. Daimler Truck has supervised the manufacturing of Mercedes-Benz-branded heavy commercial vehicles (trucks and buses) since November 2019 and will break from the Mercedes-Benz Group to create an autonomous entity at the end of 2021.
In 2018, Mercedes-Benz became the world’s most premium vehicle brand, selling 2.31 million passenger automobiles. The brand’s roots may be traced back to Daimler-Motoren-Gesellschaft’s 1901 Mercedes and Carl Benz’s 1886 Benz Patent-Motorwagen, which is usually regarded as the first automobile powered by an internal combustion engine. The brand’s tagline is “The Best or Nothing”.
▶History of the Mercedes Benz Logo 🌞
1902-1909
At first, the large car company’s logo was very basic. It was just the word “Mercedes” enclosed in a double-framed, horizontal oval. The height of the letters varied, being huge in the center and little on the margins. The text was grey, and the background was black.
1909-1916
In the early days of its establishment, the future firm picked a spherical logo with an elongated “Benz” writing in the center on a white substrate. On a black background, it was bordered by a light laurel wreath.
1916-1926
After the two founding companies merged, the management integrated the logos. The modified version features the iconic rondel as well as the phrase “Mercedes.” The name is found at the bottom of the double circle. A three-pointed star sits in the center, surrounded by long, thin lines of the same color as the writing below. Its reduced copies are mirrored to the left and right of the central ray.
1926-1933
In this edition, the company’s management chose to reflect the iconic automaker’s shared history. As a result, the symbol contains both companies’ names: “Mercedes” (at the top) and “Benz” (at the bottom). A wreath of laurel branches fills the remaining space on the wide border strip, symbolizing leadership and great honor. A smaller circle with a three-pointed star occupies the central space, with each ray being white on one side and grey on the other, providing a three-dimensional illusion.
1933-1989
The subsequent period is regarded as the most minimalist in the history of the German company’s emblem. It comprises solely of a white circle and a black star.
1989-2009
A symbol with the familiar design that we use today first debuted in 1989. It depicts a metalized star with three rays, photographed in a circle. Below it is the merged inscription of the founding companies: “Mercedes-Benz.”
2009-Present
The designers altered the primary elements’ scale ratio in this version. They enhanced the proportions of the company’s name while decreasing the visual emblem, boosting the effect of steel shine.