The Manufacturers Life Insurance firm, now known as Manulife, was a brand-new Canadian life insurance firm founded in Toronto in 1887. One of the first life insurance firms in Canada was this one. Ten years later, in 1897, the business made its first foreign deal in China, indicating the growth of its global aspirations. Manulife established a presence in the US through a strategic alliance in the early 1930s to tap into the American market.
Eventually, this collaboration developed into the prestigious John Hancock Financial. Manulife started to expand as the effects of the war subsided, acquiring fewer insurance providers and extending its reach into Canada. Manulife’s dominance in the domestic market was further cemented in 1999 when it merged with Dominion of Canada General Insurance Company, elevating its stature. Manulife’s bold global ambitions came true at the start of the new millennium.
During this time, the company made purchases in the Asian insurance market, which helped it rise to prominence in the world financial scene. The 2009 Manulife and John Hancock combination was a significant development. This action united US enterprises under Manulife’s expansive umbrella. Manulife currently serves almost 30 million customers in over 20 locations worldwide. The corporation has more than $1.2 trillion in assets, making its power unquestionable. And the company’s heart still beats in its birthplace in Toronto.
Manulife, which holds the distinction of being the top insurance provider in Canada, has established a strong presence in Asia and is rapidly expanding its asset and wealth management business
▶History of the Manulife Logo 🌞
1887-1897
The logo’s original design was a reflection of its time. It was as intricate as a lot of the era’s logos. The term “emblem” or “symbol” is actually more appropriate as the concept of a logo didn’t exist in its current form back then.
1897-1938
This update appears to be a regression. The arm is getting shorter. It most likely resembled a snake or a duck at smaller sizes. The leaf took center stage in the design after stealing the show. Things were made worse by the tiny letter banner.
1938-1960
The arm vanished. The logo presumably conveyed the company’s aspirations to grow globally, and the globe at the front represented this.
1960-1971
The layout appears more efficient, more appealing, and simpler. The globe has relocated to the rear, and the leaf is now in front. They are both depicted with minimal details.
1971-1984
This seems to be a pretty good attempt at a more modern logo. The sole word remaining is “ManuLife,” which is colored a recognizable orange. Apparently meant to depict a manufacturer, the small human figure distinguishes the design.
1984-1990
This is where the now-familiar logo first appeared, along with the color green.
1990-1996
The green box contains the entire wordmark, which eventually gives the logo the appearance of one cohesive piece.
1996-2014
There is now less space in the green box. The wordmark has expanded and been moved outdoors.
2014-2018
The abbreviated form of the name is more effective because it is simpler to read and retain.
2018-Present
The color scheme has become slightly more vivid. It now blends black with a paler and more vibrant shade of green. Because of the pointed “l” on top, the sans serif typeface has a contemporary appearance and a distinctive quality.