Lexus Toyota Motor Corporation’s luxury vehicle sector. Lexus vehicles are sold throughout the world and are Japan’s largest-selling make of premium cars. It has consistently been one of the country’s 10 biggest corporate global brands in terms of market value. When Lexus is headquartered in Nagoya, Japan. There are operational centers in Brussels, Belgium, and Plano, Texas (United States).
Conceived in the late 1980s at the same time as Honda and Nissan were beginning development of their Acura and Infiniti luxury divisions, respectively, Lexus comes from an internal project launched to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the LS on Landover lawns across America in 1989. This was followed by sedan, coupe, convertible, and SUV models created by the division.
Lexus did not exist as a brand in its home market until 2005 and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque, but the first release was widely available for sale or lease throughout the Toyota network when they were introduced. It expanded its lineup to include a hybrid version of the RX crossover in 2005 and eventually other hybrids from across the division’s range. And then it was followed by the LFA supercar in 2009.
▶History of the Lexus Logo 🌞
1989-Present
The Lexus logo, which was adopted by the brand in 1989 and is now so well-known that everyone can easily recognize it around the whole wide world, consists of a graphical symbol matched with an uppercase logotype placed below. For the Lexus emblem, a tall slanted letter “L” (for Lexus) has an extended horizontal bar that crosses the bottom of the “L”, with a smaller stylized capital “C” underneath the top opening of the L. The L and C are captured inside a big smooth circular frame. Regarding the logotype, which was developed in a special designer font: in terms of character shapes, it does not look like anything else.