Knight Frank LLP is an international residential and commercial property consultancy based in London. The Knight Frank global network has 488 offices across 58 countries and more than 13,000 property professionals worldwide including over 7,000 in Europe along with over half a trillion pounds (£512bn) of commercial, agricultural, and residential real estate under management.
▶History of the Knight Frank Logo 🌞
1896-Present
Like many other corporate logotypes, the Knight Frank logo consists of two elements: an iconic sign and the wordmark. The large overall flower shape is a composite of a series of small shapes. In the middle, is a right-angled white square And on either side of the square, there is a “house” made up of a rectangle and a triangle.
What does the logo speak of the image of the company and how is it tied to the industry? For one, it reads like a floor plan (you know how you can view the schematics of a building). Cannot fail to mention the red parts, red things that appear like petals but in the real shape of the house and thus enhance this particular thematic agenda as well. Therefore the use of right angles on their logo gives a sense that the brand is strong and firm with elements of pragmatism.