Ferrari S.P.A. is a famous Italian manufacturer of sports luxury cars, located in Maranello. The company was founded in 1939 by Enzo Ferrari (1898–1988). Its first car was built in 1940, and it became Ferrari S.p.A. in 1945. Road cars were not in production until 1947. In 1960 Ferrari became a public company. From 1963 to 2014 it was owned by Fiat S.p.A. but in 2016 it was spun off from Fiat’s successor company, Fiat Chrysler Automobiles. Currently, Ferrari’s inventory of cars extends from supercars to grand tourers and even features the latest SUV model. When it comes to the rarefied atmosphere of Ferrari cars made in the 1950s and 1960s, many have taken place in the pantheon of the most expensive cars ever sold at auction.
A distinctive feature of the company: it has never pulled out of the race game. In Formula One, in particular, Scuderia Ferrari, the team that represents the automaker in this circuit, is both the oldest and—so far (to 2005)—most successful contestant. The Scuderia Ferrari has been active since 1929 and has participated not only in Grand Prix events but also in Formula One, where ever since eighteen championship drivers in 1952 it has carried seven more to earn fifteen titles; won ten Constructors’ Championships; achieved more race wins, 1–2 finishes and podiums than any other team in F1 history except McLaren and Lotus combined by far; taken 222 pole positions to McLaren’s 254, set 255 and led a total of 8,093 laps — the most of any team on record; and scored 7,470 points.
Equally, Ferrari used to be very active in sportscar racing. Its cars were record-breakers in both the Mille Miglia and 24 Hours of Le Mans and won outright victories in the World Sportscar Championship. Tifosi, as enthusiasts of Scuderia Ferrari are usually known, are famous for their passion and loyalty to the team.
From “synonymous with high Italian splendor since the 19th century” to “synonymous with opulence, exquisiteness and ridiculously fast cars for almost 100 years” is the way the Wall Street Journal described Ferrari’s robust, powerful brand image. Thanks to a combination of its cars, customer-stage culture, and lucrative intellectual-property accords, the Financial Times’ management consultant Brand Finance judged Ferrari to be the world’s most powerful brand in 2019. As of May 2023, Ferrari is also one of the market capitalization giants among car makers with a value of US$52 billion.
▶History of the Ferrari Logo 🌞
1929-1931
The title version will be named after horsepower, the unit that quantifies an engine’s energy output. With the visual of an animated horse, settled up and ready to sprint. The yellow background shows a black horse with white accents.
And its design has transitioned from bulky to sleek. This is tied to the manifestation of the concept: where in early iterations, animal imagery reinforced the notion of motorized horsepower, it later invoked a winged Pegasus. The modified classic shield features a black-yellow double border, three red-white-black stripes above it, and italic letters “S” and “F” at the bottom.
1931-1939
The original emblem features a sun shield with a black horse to its right and left, with the letters “SF” in thin, italicized uppercase text, representing Scuderia Ferrari. Italian flag colors stripes across the top
The emblem was first introduced at Spa on Grand Prix cars in 1932. Ever since it has always come somewhere with the brand and was inexorably passed down as Ferrari’s badge of honor. Now, we would trace the emblem on a few important days from its history.
1939-1957
This is also the only Ferrari horse head where the horse looking not towards the left, but to the right. It’s still not entirely black in this version — the artists put a lot of white frosting to give it body. It also sports large wings, with bird-like features and detailed feathers. Their range is widespread, suggesting a rearing horse ready to lope forth.
The Ferrari emblem is surrounded by a yellow-orange ring with a gradient from white at the center to almost red edges. The yellow circle is within a second circle with a slightly dark black line on either side. The bottoms of Pegasus’s wings spill off the features and through the inscription “AUTO-AVIO COSTRUZIONI.” The first two words are organized in a semi-circle across the top, with the third curving in an inverted semi-arc below it resembling a horseshoe shape. On the right and left, three stripes are done in Italian-flag colors.
1947-1951
The version of the rounded-corner, rectangular Ferrari badge that was used from 1947 replaced the traditional triangular wedge shields. The sixteen comes is also a tad yellow with the foundation. The black horse has been taken out and increased in size, facing left to leave the room. A single leg on an extended vertical strip that those upper horizontal of the ‘F’ mimics. Below said line, the remaining glyphs are typeset in a bold serif font. The animal has the Italian tricolor over its head. Golden back lines of all elements.
1951-1981
The horse’s outline was shrunk so that it was no longer in contact with the bottom inscription in 1951. The base turned into a bright yellow rectangle with a traditional vertical shape. The vertically orientated colored stripes at the top also turned into rectangles.
1981-1994
The horse’s appearance altered with the redesign: the expressive muscular relief vanished and the body took on a visibly hefty appearance. The other colors of the Ferrari emblem vary in strength and hue, while the border surrounding the rectangle features a silver gradient.
1994-2002
It is this year that the company officially appeared in the form that can be observed today. The image of the wild black Goldmayne horse rearing up on its hind legs had become widely known as a unique symbol for the stable. On a bright yellow background, the central element is located.
Between it and the sleeve are three fine lines — green, white, and red — representing Italy. Brand: the brand name in a custom serif font … the F capital line-like extension into a single line crosses and covers the word up to that flat dot … supernova is gone.
2002-Present
It is the second-biggest movement in the brand’s history. What occurred next was a redesign. It was about the colors and a bit of lines. Therefore, the sunny field has acquired a saturated color, and the colors at the top have merged — their border was erased.
The horse drawing also changed — now it feels a lot stronger The right front leg of the horse has been put one shade higher than on the source, and now it no longer overlaps with the left leg.