BMW is actually an abbreviation of Bayerische Motoren Werke AG. This strategy was successful for the Japanese giant. Suzuki Motor Corporation became one of the leading auto manufacturers and motorcycle producers in a few years. The business was developed in Munich, Bavaria, Germany, in March 1916. It was founded by Franz Josef Popp, Camillo Castiglioni and Karl Rapp.
The whole logo was based on the product range, where aviation engines had been included in Focke Wulf’s supply, too. The first one simply depicted a circle divided into four identical quarters of blue and white, with a black border around it along with the writing reading “BMW.” It was a plane propeller, and behind it was the blue sky.
However, after World War I, Germany was forbidden to build airplanes, so the plant retooled and started a series of products, including agricultural tools and train brakes. The touch of blue and white appeared on its machines in 1923, when BMW introduced a motorcycle.
▶History of the BMW Logo 🌞
1913-1917
Later, the giant of modern-day auto manufacturing would emerge from RAPP Metrowerks, with a horse logo at its core.
1917-1936
The intro model’s logo was already based on BMW’s predecessor: a circle surrounded by a large ring with the brand name and a horse in the center. I left its location and font as they were in the prototype.
1923-1953
This was also the first significant revision of identifying logos in this period. This made every element get a golden border dark. The blue became vibrant, and the font became extremely wide-set and bold.
1936-1963
When designers wiped out northwestern borders in 1936 by replacing them with thin white lines, the logo became more airy visually. They swapped blue for sky blue and reworked the color of their acronym to be a light one added on top of dark.
1963-1997
The logo’s font changed and turned to something just short of cobalt.
1970-1989
During this time, BMW used a different logo for its racing sports to differentiate them from the company’s main activities.
1997-2020
This era has a descent of aristocracy presence from the convex volumetric center and metallic gloss on the black ring trim. The 3D effect was created via fine-lined lighting that ran down the center of the letter at and around B;
2020-Present
Of course, the single generation necessitated the extinction of its own time, which was our version in modern times. The wide black band takes on a light-silver appearance. It had just vanished from the volumetric box. A thin edging also surrounds the ring. More emphasis was put back on the blue.