The logo for the healthcare company symbolized wellness and healing arts. Subtle messages may be conveyed through designs. Guarantees of professional treatment, patient protection, and sickness avoidance are pledged by the emblem. Millions of Americans across eleven states benefit from Anthem Inc.’s medical coverage options. Initially established in 2004 as WellPoint for a decade, the firm has since undergone a rebrand.
The original entities of Anthem and WellPoint Health Networks merged after obtaining portions of Blue Cross Blue Shield in several metropolitan areas, initially controlling both identifiers. Viewed as the most significant subsidiary of Blue Cross, it was later named Elevance Health, previously known as Anthem Inc., from 2014 to 2022. It had once gone by WellPoint as well.
This insurer delivers a spectrum of health plans. To ensure access to quality medical services, it partners with many doctors and facilities across more than twenty states in the USA. Associates of the organization aim to provide.
▶History of the Anthem Inc. logo 🌞
1973-1985
Three red lines with curled ends completed the first word mark. They were center-aligned and placed above the blue text “WELLPOINT.” The designers used a font with lengthy serifs to make it unique. The differing stroke thicknesses brought about a sense of motion. All the characters were written in upper case, although “W” and “P” were positioned marginally higher than the other letters.
1985-2012
The company transformed its brand identity and emblem in 2014. The sole word “Anthem” stands alone without additional graphical aspects. The remaining characters now appear in smaller case, with sole exception of the initial “A” retaining its larger depiction. Blue has not been replaced; somewhat, it has evolved into a novel shade.