The Alfa Romeo logo symbolizes the dragon’s strength and leadership on the road. Brand automobiles are designed for confident individuals who wish to drive the best premium vehicles. The sign reflects the models’ distinctiveness and extravagance.
Alfa Romeo is a well-known Italian premium car brand that he designs and assembles himself. It is a Stellantis subsidiary. Nicola Romeo and Ugo Stella, businessmen, created it in the summer of 1910. The carmaker’s principal mission is to manufacture luxury and sports automobiles, which it has done effectively for over 111 years. It is now regarded as one of the world’s leading sports car brands, as proven by its racing history dating back to 1911. The headquarters are in Milan, Lombardy (Italy).
▶History of the Alfa Romeo Logo 🌞
1870–1910
The Alfa Romeo logo is rectangular, with a curving top. Under the arc, there is a circle containing the word “Alfa,” with all of the letters in a round shape. The legs of side “A” are bent to fit precisely in the ring. The letters “L” and “F” have been altered identically. Large flowers on twisting stalks with neatly arranged leaves appear to the right and left of the black disc bearing the brand’s name. The logo is black and white.
1910–1915
Along the edge is a wide strip with the names of the corporation “Alfa” and the city “Milano.” Two Flemish knots separate them on either side. They are formed like a figure eight, which symbolizes infinity. A thin strip runs vertically through the center, resulting in two similar fields. There is a red cross on the left side on a white background. It is associated with Milan and is a powerful Christian emblem and tribute to Milanese knights. On the right side, a massive Biscione snake swallows a victim. It represents power and omnipotence as the heraldic sign of the Visconti family, the most prestigious in the city.
1915–1925
After the purchase, the company was rebranded as Alfa-Romeo, and the designers made the necessary corrections to the logo. On the broad rim is this word. Additionally, the text’s typeface has been altered. The signs grew wide, white, and enormous. The logo’s color scheme was also decided upon; it features a lot of gold on the nodes, crown, all lines, and letters. A pale blue background takes the place of the dark blue one.
1925-1933
There is now a silver wreath around the perimeter of the logo. Also fixed are the snake and the guy protruding from its mouth. The backdrop is darker and the Flemish knots are bigger.
1933–1946
To make the drawing appear clear and vibrant, the developers have improved the shadows. They also widened the wreath and made the leaves larger. Additionally, the pieces’ texture has changed, seeming more uneven and abrasive to the eye. This impression is produced by jagged lines and tiny black strokes. Out of all the versions, this one has the most texture.
1946–1947
The logo for this period has been simplified:
- The wreath has vanished from it.
- The crown has been reduced.
- The individual projecting from the mouth has been corrected.
- The Flemish knots have been replaced with short lengths of rope.
- The designers thinned the snake, added a coil opposite the cross’s horizontal crossbar, and silvered the circle’s edges.
1947–1948
The logo’s design has changed dramatically; it is now red-yellow. The inner circle’s borders have vanished, leaving the cross, Biscione snake, crown, and wiggling figure surrounded by text. Furthermore, this marks the first time a corporate name has been written without a hyphen. The sign’s background is crimson, with yellow accents and black edging. The Flemish knots have changed into two undulating strokes.
1948–1950
Designers restored color to the logo. Every detail has now been painted. The right side is blue and features a green serpent, a golden crown, and a red man. The left side is white and features a huge red cross. An inner circle is also visible, encircled by a thin black line. A row of triple stitches goes along the edge. This ornament follows the previous logo.
1950–1971
The alterations influenced the shape of figures and elements. Now they are strictly geometric. The cross is separated from the frame, and the serpent is enlarged. The logo’s border is reminiscent of an antique Greek design of little strokes and circles. The “R” is now smaller, and the letters in the word “Milano” have been blended, making it appear narrower.
1971–1972
First, the designers restored the silver curly border. Second, they reduced Biscione’s size and made it more compact, resulting in equally distributed body rotations. The serpent’s color changed from green to black, and its crest grew larger and shifted to the side. The red cross extends to the edge of the inner circle. The words “Alfa Romeo” are written together and extended. Another significant change is that the city’s name, as well as the Flemish nodes, have been eliminated from all variants.
1972–2000
The logo had a minor makeover, which lasted a long time. The creators made the man’s form projecting from the snake’s jaws symmetrical. In addition, the creators added a red stripe to the golden color in the crown, separated the words “Alfa” and “Romeo,” highlighted all of the parts in yellow, and painted the letters the same color.
2000–2015
The logo of this era is defined by grace. The authors decreased the width and brightness of the bordering stripes. They also applied a gradient to the white background, ranging from pure white (top) to heavenly (bottom). The inscriptions are colored similarly, with white lettering on the left and letters on the right.
2015–Present
In 2015, all of the gold details on the badge were replaced with silver. Another significant modification was made to the inner circle of the logo; it is no longer vertically divided into two pieces, but instead features a shared silver background with the red Ross and green snake touching each other.